From Kitschy to Classy: Reviving the TR-808

Sounding Out!

Before Roland’s new TR-8 Rhythm Performer, a contemporary drum machine, was unveiled this year, the company released a series of promotional videos in which the machine’s designers sought out the original schematics and behavior of its predecessor the TR-808, an iconic analog drum machine from the early 1980s. The TR-808 holds cultural cache–most recently due to its use by Outkast, Baauer, and Kanye West–that Roland is interested in exploiting for the Rhythm Performer. The video features engineers closely examining the TR-808’s sound with an oscilloscope, trying to glean every last detail of the original’s personality.

"Roland TR-808" by Flickr user Ethan Hein, CC BY 2.0 “Roland TR-808” by Flickr user Ethan Hein, CC BY 2.0

Things were not always this way. Upon its initial release, the TR-808 was widely dismissed. Because it did not sound like “normal” acoustic drums, many established musicians questioned its utility and many ultimately disregarded it.  However, its “cheap” circuit-produced sounds became bargain-bin treasures for emerging artists. Since…

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